Public Relations Specialist
M-46M Other Training and education jobs · Skilled level · O*NET 27-3031.00
- Texas median
whole occupation, 2025 - $65,160
- work over
40 h a week - 64%
- load index
from O*NET data - 1.3/5
- Texas jobs
2024 to 2034 - +12.0%
Pay
This level's pay
No published pay record names this level: no public record found in sources S1-S7 that names this rung. The occupation-wide figure below is for all experience levels.
All pay records and context (1)
- State of Texas class salary ranges for this occupation (which class equals this rung is not published here): Information Specialist I $40,918 to $61,130 · Information Specialist II $45,521 to $71,055 · Information Specialist III $51,158 to $81,351 · Information Specialist IV $57,614 to $93,138 · Information Specialist V $65,104 to $106,634 Fiscal 2026-27 (Sept 1, 2025 - Aug 31, 2027) source
Whole occupation: all Public Relations Specialists, Texas BLS OEWS May 2025
- Series OEUS480000000000027303113 (median), Texas, May 2025, read 2026-10-03
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Base pay (straight-time, excludes overtime).
- Based on an estimated 25,220 jobs in Texas (series OEUS480000000000027303101).
BLS OEWS May 2025
- Series OEUS480000000000027303113 (median), Texas, May 2025, read 2026-10-03
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Base pay (straight-time, excludes overtime).
- Based on an estimated 25,220 jobs in Texas (series OEUS480000000000027303101).
Outlook 2024 to 2034, all Public Relations Specialists, not level-specific TWC, BLS
- Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
- Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03
TWC, BLS
- Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
- Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03
- Texas
- +12.0% jobs · about 2,700 openings a year (27,740 jobs in 2024)
- United States
- +4.8% jobs · about 27,600 openings a year (315,900 jobs in 2024)
Openings include people retiring or changing jobs, not only growth.
Hours O*NET 31.0
- Duration of Typical Work Week (4.C.3.d.8), O*NET Work Context, data 08/2022, n = 22 respondents, O*NET OnLine
O*NET 31.0
- Duration of Typical Work Week (4.C.3.d.8), O*NET Work Context, data 08/2022, n = 22 respondents, O*NET OnLine
Schedule: regular 68% · irregular 32% · seasonal 0%
Physical load 1.3 of 5, our index from O*NET Method
- Engineer Tsai index (et_physical_v1): mean of a body index (1.49, 6 measures) and an exposure index (1.2, 7 measures), built from O*NET Work Context means, 1 to 5: Spend Time Standing; Spend Time Climbing Ladders, Scaffolds, or Poles; Spend Time Walking or Running; Spend Time Kneeling, Crouching, Stooping, or Crawling; Spend Time Keeping or Regaining Balance; Spend Time Bending or Twisting Your Body; Outdoors, Exposed to All Weather Conditions; Exposed to Very Hot or Cold Temperatures; Exposed to Cramped Work Space, Awkward Positions; Exposed to High Places; Exposed to Hazardous Conditions; Exposed to Hazardous Equipment; Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection.
- O*NET OnLine
Method
- Engineer Tsai index (et_physical_v1): mean of a body index (1.49, 6 measures) and an exposure index (1.2, 7 measures), built from O*NET Work Context means, 1 to 5: Spend Time Standing; Spend Time Climbing Ladders, Scaffolds, or Poles; Spend Time Walking or Running; Spend Time Kneeling, Crouching, Stooping, or Crawling; Spend Time Keeping or Regaining Balance; Spend Time Bending or Twisting Your Body; Outdoors, Exposed to All Weather Conditions; Exposed to Very Hot or Cold Temperatures; Exposed to Cramped Work Space, Awkward Positions; Exposed to High Places; Exposed to Hazardous Conditions; Exposed to Hazardous Equipment; Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection.
- O*NET OnLine
Body
- Standing2.32
- Walking or running1.91
- Bending or twisting1.33
- Kneeling or crawling1.27
- Climbing ladders1.05
- Keeping balance1.05
Exposure
- Outdoors, all weather1.86
- Very hot or cold1.27
- Cramped space1.14
- Hazardous equipment1.05
- Protective gear1.05
- High places1
- Hazardous conditions1
Getting in
- License
- No license for this job title at the 8 Texas and federal licensing agencies read on 2026-10-03 (TDLR, TSBPE, TCEQ, TCFP, TEA, TBPELS, NRC and EPA).
- Degree
- 100% hold a bachelor's or higher; most common: Bachelor's Degree
- Experience
- Over 2 years, up to and including 4 years of related experience is the most common answer (32% of workers).
O*NET
- O*NET Related Work Experience, Public Relations Specialists, O*NET OnLine
- Preparation
- Job Zone Four: Considerable Preparation Needed
- Why this level
- Skilled: O*NET Job Zone 4 (1-2 start, 3-4 skilled, 5 senior).
Moves to the side 6
- M Communications Manager O*NET lists Public Relations Managers as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.96.
- M Product Marketing Manager O*NET lists Marketing Managers as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.93.
- M Market Research Analyst O*NET lists Market Research Analysts and Marketing Specialists as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.92.
- M Writer O*NET lists Writers and Authors as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.92.
What the work is 6 core tasks
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Core tasks ranked by O*NET task Importance (IM, 1-5), top 6.
Top skills
- Active Listening
- Speaking
- Reading Comprehension
- Social Perceptiveness
- Writing
- Coordination
- Critical Thinking
- Time Management
Sources (4)
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, Texas, series OEUS480000000000027303113, read 2026-10-03
- Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
- Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03
- O*NET 31.0 Database (August 2026), 27-3031.00 Public Relations Specialists, read 2026-10-03
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Engineer Tsai has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 · O*NET license
Pay: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Base pay; excludes overtime. Outlook: BLS Employment Projections 2024-2034 (United States) and Texas Workforce Commission long-term projections 2024-2034, read through Projections Central.
