Market Research Analyst Career Guide

Market Research Analyst

M-39

M Other Training and education jobs · Skilled level · O*NET 13-1161.00

Texas median whole occupation, 2025: $72,520
work over 40 h a week: 32%
load index from O*NET data: 1.1/5
Texas jobs 2024 to 2034: +17.3%

Pay

This level's pay

No headline for this level: records that name this level: only 16 H-1B filings (headline needs 30 or more). The records are listed below with their year and size; the occupation-wide figure further down is for all experience levels.

H-1B filings, n = 16, TX+AZ, 16 filings, 2026: $75,000 a year (median of 16 H-1B filings), SOC 13-1161 and job title contains every word of 'Market Research Analyst' and no seniority word, TX+AZ, effective 2026-06-30 source

All pay records and context (3)

H-1B filings, n = 16, TX+AZ, 16 filings, 2026: $75,000 a year (median of 16 H-1B filings), SOC 13-1161 and job title contains every word of 'Market Research Analyst' and no seniority word, TX+AZ, effective 2026-06-30 source
DOL prevailing-wage levels I-IV for the whole occupation (wage tiers set by DOL, not job titles or seniority): Level I $54,824 · Level II $75,000 · Level III $78,888 · Level IV $101,404 (71 filings, TX) Base wages offered on H-1B/E-3 Labor Condition Applications (TX and AZ, FY2026 Q1-Q3); covers only employers who filed. source
DOL prevailing-wage levels I-IV for the whole occupation (wage tiers set by DOL, not job titles or seniority): Level I $69,062 · Level II $61,000 · Level III $87,800 · Level IV $100,785 (14 filings, AZ) Base wages offered on H-1B/E-3 Labor Condition Applications (TX and AZ, FY2026 Q1-Q3); covers only employers who filed. source

Whole occupation: all Market Research Analysts and Marketing Specialists, Texas
BLS OEWS May 2025
Series OEUS480000000000013116113 (median), Texas, May 2025, read 2026-10-03
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Base pay (straight-time, excludes overtime).
Based on an estimated 63,350 jobs in Texas (series OEUS480000000000013116101).

Half of all Market Research Analysts and Marketing Specialists in Texas earn more than $72,520; the bottom 10% earned less than $37,640 and the top 10% more than $135,710 (May 2025, base pay, about 63,350 jobs). U.S. median $78,760.

Outlook 2024 to 2034, all Market Research Analysts and Marketing Specialists, not level-specific
TWC, BLS
Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03

Texas: +17.3% jobs · about 6,380 openings a year (59,330 jobs in 2024)
United States: +6.7% jobs · about 87,200 openings a year (941,700 jobs in 2024)

Openings include people retiring or changing jobs, not only growth.

Hours
ONET 31.0
Duration of Typical Work Week (4.C.3.d.8), ONET Work Context, data 08/2026, n = 19 respondents, O*NET OnLine

About 3 in 10 work more than 40 hours a week (32%).

Schedule: regular 79% · irregular 21% · seasonal 0%

Physical load 1.1 of 5, our index from ONET
Method
Engineer Tsai index (et_physical_v1): mean of a body index (1.15, 6 measures) and an exposure index (1.01, 7 measures), built from ONET Work Context means, 1 to 5: Spend Time Standing; Spend Time Climbing Ladders, Scaffolds, or Poles; Spend Time Walking or Running; Spend Time Kneeling, Crouching, Stooping, or Crawling; Spend Time Keeping or Regaining Balance; Spend Time Bending or Twisting Your Body; Outdoors, Exposed to All Weather Conditions; Exposed to Very Hot or Cold Temperatures; Exposed to Cramped Work Space, Awkward Positions; Exposed to High Places; Exposed to Hazardous Conditions; Exposed to Hazardous Equipment; Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection.
O*NET OnLine

Body

Standing1.75
Walking or running1.1
Bending or twisting1.05
Climbing ladders1
Kneeling or crawling1
Keeping balance1

Exposure

Very hot or cold1.05
Outdoors, all weather1
Cramped space1
High places1
Hazardous conditions1
Hazardous equipment1
Protective gear1

Body 1.15 · exposure 1.01. O*NET Work Context means, 1 = never, 5 = continually or every day.

Getting in

License: No license for this job title at the 8 Texas and federal licensing agencies read on 2026-10-03 (TDLR, TSBPE, TCEQ, TCFP, TEA, TBPELS, NRC and EPA).
Degree: 100% hold a bachelor's or higher; most common: Bachelor's Degree
Experience: Over 2 years, up to and including 4 years of related experience is the most common answer (40% of workers).
O*NET
O*NET Related Work Experience, Market Research Analysts and Marketing Specialists, O*NET OnLine
Preparation: Job Zone Four: Considerable Preparation Needed
Why this level: Skilled: O*NET Job Zone 4 (1-2 start, 3-4 skilled, 5 senior).

Moves to the side 6

M Paid Search Marketing Strategist O*NET lists Search Marketing Strategists as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.93.
M Management Analyst O*NET lists Management Analysts as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.91.
M Product Marketing Manager O*NET lists Marketing Managers as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.90.
M Communications Manager O*NET lists Public Relations Managers as a related occupation (Primary-Long); skills and knowledge profile similarity r = 0.90.

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What the work is 6 core tasks

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Core tasks ranked by O*NET task Importance (IM, 1-5), top 6.

Top skills

Active Listening
Critical Thinking
Reading Comprehension
Writing
Speaking
Active Learning
Complex Problem Solving
Judgment and Decision Making

Sources (4)

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, Texas, series OEUS480000000000013116113, read 2026-10-03
Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03
O*NET 31.0 Database (August 2026), 13-1161.00 Market Research Analysts and Marketing Specialists, read 2026-10-03

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Engineer Tsai has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 · O*NET license

Pay: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Base pay; excludes overtime. Outlook: BLS Employment Projections 2024-2034 (United States) and Texas Workforce Commission long-term projections 2024-2034, read through Projections Central.

Market Research Analyst