Product Marketing Manager Career Guide

Product Marketing Manager

M-52

M Other Training and education jobs · Senior level · O*NET 11-2021.00

Texas median whole occupation, 2025: $147,880
work over 40 h a week: 84%
load index from O*NET data: 1.2/5
Texas jobs 2024 to 2034: +17.9%

Pay

This level's pay

No published pay record names this level: no public record found in sources S1-S7 that names this rung. The occupation-wide figure below is for all experience levels.

All pay records and context (2)

DOL prevailing-wage levels I-IV for the whole occupation (wage tiers set by DOL, not job titles or seniority): Level I $87,443 · Level II $135,250 · Level III $180,000 · Level IV $198,124 (27 filings, TX) Base wages offered on H-1B/E-3 Labor Condition Applications (TX and AZ, FY2026 Q1-Q3); covers only employers who filed. source
DOL prevailing-wage levels I-IV for the whole occupation (wage tiers set by DOL, not job titles or seniority): Level I $98,387 · Level II $124,509 (6 filings, AZ) Base wages offered on H-1B/E-3 Labor Condition Applications (TX and AZ, FY2026 Q1-Q3); covers only employers who filed. source

Whole occupation: all Marketing Managers, Texas
BLS OEWS May 2025
Series OEUS480000000000011202113 (median), Texas, May 2025, read 2026-10-03
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Base pay (straight-time, excludes overtime).
Based on an estimated 44,680 jobs in Texas (series OEUS480000000000011202101).

Half of all Marketing Managers in Texas earn more than $147,880; the bottom 10% earned less than $81,820 and the top 10% more than $259,200 (May 2025, base pay, about 44,680 jobs). U.S. median $166,790.

Outlook 2024 to 2034, all Marketing Managers, not level-specific
TWC, BLS
Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03

Texas: +17.9% jobs · about 4,160 openings a year (41,600 jobs in 2024)
United States: +6.6% jobs · about 34,300 openings a year (407,000 jobs in 2024)

Openings include people retiring or changing jobs, not only growth.

Hours
ONET 31.0
Duration of Typical Work Week (4.C.3.d.8), ONET Work Context, data 08/2026, n = 22 respondents, O*NET OnLine

About 4 in 5 work more than 40 hours a week (84%).

Schedule: regular 99% · irregular 1% · seasonal 0%

Physical load 1.2 of 5, our index from ONET
Method
Engineer Tsai index (et_physical_v1): mean of a body index (1.33, 6 measures) and an exposure index (1.14, 7 measures), built from ONET Work Context means, 1 to 5: Spend Time Standing; Spend Time Climbing Ladders, Scaffolds, or Poles; Spend Time Walking or Running; Spend Time Kneeling, Crouching, Stooping, or Crawling; Spend Time Keeping or Regaining Balance; Spend Time Bending or Twisting Your Body; Outdoors, Exposed to All Weather Conditions; Exposed to Very Hot or Cold Temperatures; Exposed to Cramped Work Space, Awkward Positions; Exposed to High Places; Exposed to Hazardous Conditions; Exposed to Hazardous Equipment; Wear Specialized Protective or Safety Equipment such as Breathing Apparatus, Safety Harness, Full Protection Suits, or Radiation Protection.
O*NET OnLine

Body

Standing1.86
Walking or running1.56
Bending or twisting1.4
Keeping balance1.11
Kneeling or crawling1.04
Climbing ladders1.02

Exposure

Outdoors, all weather1.65
Very hot or cold1.2
Cramped space1.05
High places1.03
Hazardous equipment1.03
Hazardous conditions1.02
Protective gear1.02

Body 1.33 · exposure 1.14. O*NET Work Context means, 1 = never, 5 = continually or every day.

Getting in

License: No license for this job title at the 8 Texas and federal licensing agencies read on 2026-10-03 (TDLR, TSBPE, TCEQ, TCFP, TEA, TBPELS, NRC and EPA).
Degree: 86% hold a bachelor's or higher; most common: Bachelor's Degree
Experience: Over 1 year, up to and including 2 years of related experience is the most common answer (27% of workers).
O*NET
O*NET Related Work Experience, Marketing Managers, O*NET OnLine
Preparation: Job Zone Four: Considerable Preparation Needed
Why this level: Senior: SOC 11-2021 is in SOC 2018 major group 11 Management; O*NET Job Zone 4.

Moves to the side 6

M Sales Manager O*NET lists Sales Managers as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.95.
M Market Research Analyst O*NET lists Market Research Analysts and Marketing Specialists as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.90.
M Paid Search Marketing Strategist O*NET lists Search Marketing Strategists as a related occupation (Primary-Short); skills and knowledge profile similarity r = 0.89.
M Public Relations Specialist O*NET lists Public Relations Specialists as a related occupation (Primary-Long); skills and knowledge profile similarity r = 0.93.

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What the work is 6 core tasks

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.

Core tasks ranked by O*NET task Importance (IM, 1-5), top 6.

Top skills

Active Listening
Speaking
Active Learning
Complex Problem Solving
Critical Thinking
Judgment and Decision Making
Monitoring
Persuasion

Sources (4)

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, Texas, series OEUS480000000000011202113, read 2026-10-03
Texas Workforce Commission long-term projections (via Projections Central) 2024-2034, Texas, read 2026-10-03
Bureau of Labor Statistics Employment Projections 2024-2034, United States, read 2026-10-03
O*NET 31.0 Database (August 2026), 11-2021.00 Marketing Managers, read 2026-10-03

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Engineer Tsai has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 · O*NET license

Pay: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. Base pay; excludes overtime. Outlook: BLS Employment Projections 2024-2034 (United States) and Texas Workforce Commission long-term projections 2024-2034, read through Projections Central.

Product Marketing Manager